Testimonials can be very powerful. A majority of your prospects are sitting on the fence on whether to take up your offer. One main reason is trust and testimonials can help dial that trust meter up a big notch.
Many businesses/sales professionals will think of a way to convince the prospect by showing their past track records or accolades they have achieved. To me nothing beats a testimonial as a way of showing that track record.
So here is how I would suggest doing so.
For every satisfied client, you just need to ask them the following 4 questions:
What was your problem before working with me? or What problem did I help you with?
What was the experience like working with me?
What was the result of working with me?
Would you recommend me?
If you are able to make it a video testimonial even better! Ideal length of the video should be about 1 minute to 2 minutes.
Store the testimonials in a folder or storage in your mobile and keep it handy!
Any time you are stumped by the question “Why should I work with you?” or “What makes you different from others?”, let your past satisfied clients answer that for you.
Put yourself in the prospect’s shoes and imagine the difference it would make with this kind of proof presented to you.
Hope you liked this post and do implement it in your arsenal of tools.
Lionel Sim, Marketing Blueprint Architect