There was this chiropractor, let’s call him Joe.
Joe was struggling with his practice and taking in only $3,000 a month nett profits. He could barely pay his bills and family expenses.
Well, he decided to do something about it. He went for an intensive marketing bootcamp, overhauled his whole practice.
Some of the notable changes:
1. He increased his prices
2. He offered premium options
3. He also offered pre-pay packages
4. He marketed his practice in a truly unique and value driven way
The results? He went from $3,000 a month to a $38,000 a month practice in 2 months! Don’t get me wrong, it isn’t typical and Joe worked and implemented really hard to make it happen.
Now, Joe and his family lived in a small town and the neighbours, relatives and even the town church started to notice his new found wealth.
Out of concern, these people gathered and decided to do an “intervention”. They were convinced he must be doing something illegal to have come into such a big amount of money.
Well, that “intervention” worked, and Joe is now working in another doctor’s office for $3,000 a month.
What happened? Now the “concerned” people around him weren’t right. He wasn’t doing anything unethical or illegal.
He let others’ opinions and criticism get the better of him.
Now you may be thinking “he is a fool!” but think hard if you suddenly came into “wealth” suddenly through your own sales/practice/business. What would those around you respond? I’d think the response would be much more mellow if you struck the lottery.
So think hard when you prime yourself for success, nobody’s opinion matter. The only opinion that should matter you belongs to your clients. Their money pay your bills, not your neighbour or relative or your religious leader.
Lionel Sim , Marketing Blueprint Architect